OverTier picks up the television feeds from the U.S. “This is Bruin’s hypothesis: that the broadcast landscape will change over time, and that direct-to-consumer will become a bigger part of the viewing.” “A lot of what we do scales pretty well globally,” said Jones. Total regular-season viewership was up 46% in 2018 year-over-year, with average minutes per viewer increasing by 20%, to 62 hours. Sam Jones, CEO of London-based OverTier, said the company has driven up viewership and subscriptions for NFL Game Pass significantly in Europe Over the past two seasons. “OverTier has a proven track record of innovation in Europe, and we look forward to unlocking significant potential across other markets,” Christopher Halpin, the NFL’s chief strategy and growth officer, said in a statement. WPP data agency Two Circles and Wavedash are the data and marketing agencies, respectively. Deltatre runs operations through its L.A., Turin and London data centers other Deltatre streaming clients include Discovery’s global golf service and the ATP’s tennis service. OverTier is majority owned by Bruin Sports Capital, which is owned by former IMG and Nascar exec George Pyne, with a minority stake held by WPP.ĭeltatre, also majority-owned by Bruin, provides streaming of NFL Game Pass to all countries covered under the OverTier pact. During the 2019 season, 17 new installments of the series “NFL Game Pass: Film Sessions” will be available exclusively to NFL Game Pass international subscribers. Game Pass internationally also includes the NFL RedZone live whip-around channel, NFL Network and a catalog of original programming, documentaries, series and specials from NFL Films. Internationally, NFL Game Pass provides subscribers access to all live games, subject to local blackout restrictions. Under OverTier’s new multiyear pact with the NFL, it will distribute NFL Game Pass across 11 platforms, including iOS, Android, Apple TV, PlayStation, Xbox, Amazon Fire TV, and Samsung and LG smart TVs.
The NFL’s move to OverTier as its Game Pass partner in most of the world came after Perform’s pivot to a direct-to-consumer business model with DAZN (pronounced “da-ZONE”), according to a source familiar with the deal.
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